For the National Bank of Greece's conference at the Zappeion, the design focused on creating a bold yet elegant visual language that blended seamlessly with the neoclassical architecture of the venue.
Branded structures and spatial elements were developed to express the central message “Smile! We are Ethniki”, delivering both warmth and clarity.
The result was a cohesive and immersive environment that reinforced the brand's identity while enhancing the guest experience.