The booth for Fysiko Aerio – Hellenic Energy Company at the Thessaloniki International Fair 2024 was designed as an immersive, interactive experience centered around the custom-made racing game “Energy Champions.”

In the game, players raced electric Formula E cars through a virtual Thessaloniki, earning energy points by making sustainable choices and avoiding wasteful driving behavior.

The design of the booth blended technology, sustainability, and engagement—creating a high-impact space that attracted and entertained visitors of all ages.